Navigating an Economic Crisis: Q&A with CREO Capital

Middle Market Growth spoke with Rob Holland by phone on Friday, March 20.

Q. How is CREO working with its portfolio companies amid the economic turmoil caused by the coronavirus?

We are all hands on deck. Our PE firm focuses exclusively on the food sector, and we’re focused on making sure that companies in our industry remain open for business and hard at work to keep supermarket shelves full.

The Department of Homeland Security has identified food as an essential service. We’ve also been working with senators and governors, including the governor of New Mexico, which is where our main factories are. We are hard at work to make sure we can keep our supply chains going so we can keep products on shelves. In our particular case, I can tell you that our sales and order volume are up in some cases by 100%. It is truly a 24/7 battle to keep product flowing so we can fulfill orders.

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